Bestselling author Neil Gaiman has embraced piracy on the basis that it has helped his sales. So could your ebook marketing be aided by pirates? In an interview with Rich Millington from ORGZine, Gailman talks about books, piracy, copyright and the internet. He draws a comparison between piracy and lending, saying that he asks audiences at [...]
If your book promotion relies heavily on Facebook or other sites you don’t own, it might be time to rethink your approach.
A survey of web users shows evidence of ignorance that everyone who markets online should be aware of.
As part of my ebook marketing efforts I spent part of the weekend revising The Rocks, Sydney — A Self-Guided Walking Tour, one of my self-published Kindle ebooks. My main goal in this part of my ebook marketing plan was to get more Amazon reviews, the lifeblood of sales to new readers. I also wanted [...]
Part of your ebook marketing strategy should be considering whether any journalists might be interested in your ebook. If the answer is yes, your press release needs an angle because every press release needs one. An angle is a slant on your story that makes it relevant to the publication or journalist in question. As [...]
If you’re confident that you’re providing value in an online conversation, a little self-promotion is fine. Jumping into an online forum for no reason other than to promote yourself is all tax and no value.
A big part of my seminar on How to Sell Your Ebook on Amazon is getting the audience to see themselves as publishers, not authors. Of course they’re still writers but, when it comes time to self-publish your book, the writing is done and it’s time to swap your artist’s hat for your business hat. [...]
What a royal marital tiff from 1954 can teach you about online marketing today.
How to get your book reviewed — a recommendation of the Savvy Book Marketer’s book on the topic.
If you want your website to be found, you need to understand a little about how search engines work.
Tony Eldridge explains that Twitter contests are an effective and targeted way to spread the word about your book.
Three authors give their advice on how to treat writing and publishing as a business.
If you want to show up in search results, you have to be certain that Google understands what you’re writing about. This post is about how to make sure Google understands you.