Writing online is a balancing act between the needs of your human readers and Google, without whose understanding of your content you will have fewer human readers to worry about.
If you want to show up in search results, you have to be certain that Google understands what you’re writing about. This post is about how to make sure Google understands you.
Giving your readers too much choice is a mistake when there’s one thing you really want them to do.
If you want your website to be found, you need to understand a little about how search engines work.