Tag Archives: Copyblogger
Ai Weiwei Grass-Mud Horse self-portrait

What the hell are you writing about?

Writing online is a balancing act between the needs of your human readers and Google, without whose understanding of your content you will have fewer human readers to worry about.

7 Comments Continue Reading →
A grass-mud horse

Are you writing about grass-mud horses without even knowing it?

If you want to show up in search results, you have to be certain that Google understands what you’re writing about. This post is about how to make sure Google understands you.

1 Comment Continue Reading →
One path, one destination

When you want to give your readers nowhere to go

Giving your readers too much choice is a mistake when there’s one thing you really want them to do.

Leave a comment Continue Reading →

How to write for the most important reader of all

If you want your website to be found, you need to understand a little about how search engines work.

Leave a comment Continue Reading →

5 things that really matter to search engines

Search engine optimisation (SEO) is crucial in getting visitors to your website or blog. These are some simple tips for improving your rank.

7 Comments Continue Reading →