Writing online is a balancing act between the needs of your human readers and Google, without whose understanding of your content you will have fewer human readers to worry about.
Are you writing about grass-mud horses without even knowing it?
If you want to show up in search results, you have to be certain that Google understands what you’re writing about. This post is about how to make sure Google understands you.
When you want to give your readers nowhere to go
Giving your readers too much choice is a mistake when there’s one thing you really want them to do.
How to write for the most important reader of all
If you want your website to be found, you need to understand a little about how search engines work.
5 things that really matter to search engines
Search engine optimisation (SEO) is crucial in getting visitors to your website or blog. These are some simple tips for improving your rank.

