Self-publishing authors are in the business of online marketing so it’s important to understand one of the most powerful tools in the arsenal.
How to increase sales by splitting your readers in half
Sometimes to get the best results you need to create two options, split your readers in half, and see what each half does.
Sunday Self-Publishing Round-Up [31 July]
A look at the latest news for self-publishers as well as what’s been happening here.
When you want to give your readers nowhere to go
Giving your readers too much choice is a mistake when there’s one thing you really want them to do.
Sunday Self-Publishing Round-Up [7 August]
It was a week you’ll remember for being called a “bloodless nerd” and being inspired by another author who self-published herself into a book deal.

