Tag Archives: A/B testing
Apple vs orange

Do you have A-type or B-type readers?

Self-publishing authors are in the business of online marketing so it’s important to understand one of the most powerful tools in the arsenal.

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Sawing in half

How to increase sales by splitting your readers in half

Sometimes to get the best results you need to create two options, split your readers in half, and see what each half does.

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Face and 40th birthday candles

Sunday Self-Publishing Round-Up [31 July]

A look at the latest news for self-publishers as well as what’s been happening here.

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One path, one destination

When you want to give your readers nowhere to go

Giving your readers too much choice is a mistake when there’s one thing you really want them to do.

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Louise Voss

Sunday Self-Publishing Round-Up [7 August]

It was a week you’ll remember for being called a “bloodless nerd” and being inspired by another author who self-published herself into a book deal.

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