The full report of the Taleist Self-Publishing Survey is split into six chapters, each offering fascinating insights into the world of self-publishing, including a whole range of information that hasn’t been available anywhere else before.
- Chapter 1: Overview — The survey methodology, and the demographics of our respondents, including age, education, employment status.
- Chapter 2: The Self-Publishing House — Where are self-publishers getting outside help, e.g. editing and cover design, and does production assistance make a difference to the bottom line? (Spoiler alert: it really does.) We also look at whether it makes a difference to to have been traditionally published first.
- Chapter 3: Not a Gold Rush — Who is self-publishing? How long have they been writing for? Are they writing fiction or non-fiction, and which genres generate the most revenue? (We’ve already reported that romance authors are earning more than twice as much as their peers). Perhaps the most anticipated result of all is here: What is the average income from self-publishing?
- Chapter 4: Marketing — What are authors doing to market their work? How much are self-publishers experimenting with the prices of their books? How important are social media like blogs, Twitter, and Facebook? What is the single thing that makes more difference to revenue than anything else? How many authors have pulled their books from other stores to be part of Amazon’s KDP Select?
- Chapter 5: Top Earners — We look in detail at the authors who have said they are making enough from self-publishing to live on their royalties alone. What makes these Top Earners different from everyone else?
- Chapter 6: Looking to the Future — We draw together some of the threads from the other chapters, and talk about the sentiment among self-publishers. Would they self-publish again? Do they consider themselves successful? How do they feel about the future for self-publishing?