When you want to increase ebook sales, it’s time to turn to the techniques of online marketing. This two-part series covers one of the most valuable techniques of ebook marketing — or any form of online promotion — the A/B or split test.
Writing your book, you make decisions about what your readers will like, you go with your instincts, which is right and proper because it’s your creativity your readers will respond to. But marketing isn’t a creative process, it’s more like a science — in that some things can be tested and, when it comes to promotional activities, you should test everything you can.
Do you have A-type or B-type readers? — Self-publishing authors are in the business of online marketing so it’s important to understand one of the most powerful tools in the arsenal.
How to increase sales by splitting your readers in half — Sometimes to get the best results you need to create two options, split your readers in half, and see what each half does.
If you’re looking to increase your ebook sales, you should also be interested in search engine optimisation for authors, so make sure to check out Optimising your writer’s blog for Google.