If your book promotion relies heavily on Facebook or other sites you don’t own, it might be time to rethink your approach.
Why I reported myself to Facebook for trademark infringement
I reported myself to Facebook for infringing Amazon’s trademarks.
How I lost half my readers in 48 hours
I cut my mailing list in half last week, partly by mistake. Here’s how and why.
What you don’t know can hurt you
A survey of web users shows evidence of ignorance that everyone who markets online should be aware of.
Sketching a picture of your readers
You’re working in the dark if you’re not using analytics to understand who is coming to your site, why and what for.
When you want to give your readers nowhere to go
Giving your readers too much choice is a mistake when there’s one thing you really want them to do.
Why you should think of self-promotion as a value-added tax
If you’re confident that you’re providing value in an online conversation, a little self-promotion is fine. Jumping into an online forum for no reason other than to promote yourself is all tax and no value.
Why authors want to be sticky
You want your readers to trust you and grow closer to you. They aren’t doing that if they’re visiting your site and leaving immediately.
What the Queen and Prince Philip can teach you about online marketing
What a royal marital tiff from 1954 can teach you about online marketing today.
Are your readers asleep?
In a world of instantaneous communication with the masses, it’s easy to forget that many of our readers are asleep while we’re blogging, tweeting, updating and sharing. How do we solve that problem?
Why should you care that Google is taking its caffeine fresh?
Google has changed its algorithm to favour recently updated content. What does that mean for your website and how easy it will be to find?
How to increase sales by splitting your readers in half
Sometimes to get the best results you need to create two options, split your readers in half, and see what each half does.
5 things that really matter to search engines
Search engine optimisation (SEO) is crucial in getting visitors to your website or blog. These are some simple tips for improving your rank.
Do you have A-type or B-type readers?
Self-publishing authors are in the business of online marketing so it’s important to understand one of the most powerful tools in the arsenal.
A course on promoting your book with social media
Like the Inspirations Series of self-publishing success stories, the Social Media Check-Up is a free series of practical advice sent to you by email over a period of four weeks.
Do your readers want fries with that?
Could you create a supplementary product to sell to readers who buy your ebook on Amazon?
LinkedIn for authors
Podcast: Play in new window | Download (Duration: 10:29 — 4.9MB) | Embed
How to use LinkedIn, an interview with Raz Chorev, author of “Easy Steps to LinkedIn Success”.
Upcoming training courses from Taleist
- [Melbourne] Self-Publishing Your Book (2-days)13 Jun 14 - 10:00 Australian Society of Authors 415, 5th Floor, CAE Building, 253 Flinders Lane, Melbourne […]
- [Sydney] Self-Publishing Your Book4 Apr 14 - 10:00 Australian Society of Authors C1.06, 22 Mountain Street Ultimo […]
- [Canberra] Social media for public affairs27 Jun 13 - 14:00 National Press Club 16 National Circuit Barton […]
- [Sydney] Blogging and publishing online15 Jun 13 - 09:00 Walkley Foundation 245 Chalmers Street Redfern […]
- [Sydney] Social media for magazine publishers13 Jun 13 - 09:00 Walkley Foundation 245 Chalmers Street Redfern […]
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Novel ideas for travel and tourism
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How I lost half my readers in 48 hours
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Quick guide to the Sydney Writers’ Festival 2013 for self-publishers
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Quick guide to the Sydney Writers’ Festival 2013 for self-publishers
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How I lost half my readers in 48 hours
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Novel ideas for travel and tourism
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Netflix says it’s a great time to be a writer
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Twitter, prophecy, and the 1998 Nokia Communicator
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