If your book promotion relies heavily on Facebook or other sites you don’t own, it might be time to rethink your approach.
I reported myself to Facebook for infringing Amazon’s trademarks.
I cut my mailing list in half last week, partly by mistake. Here’s how and why.
A survey of web users shows evidence of ignorance that everyone who markets online should be aware of.
You’re working in the dark if you’re not using analytics to understand who is coming to your site, why and what for.
A blog without pictures is like a house without books.
Giving your readers too much choice is a mistake when there’s one thing you really want them to do.
If you’re confident that you’re providing value in an online conversation, a little self-promotion is fine. Jumping into an online forum for no reason other than to promote yourself is all tax and no value.
What a royal marital tiff from 1954 can teach you about online marketing today.
Google has changed its algorithm to favour recently updated content. What does that mean for your website and how easy it will be to find?
Sometimes to get the best results you need to create two options, split your readers in half, and see what each half does.
Search engine optimisation (SEO) is crucial in getting visitors to your website or blog. These are some simple tips for improving your rank.
Self-publishing authors are in the business of online marketing so it’s important to understand one of the most powerful tools in the arsenal.
Like the Inspirations Series of self-publishing success stories, the Social Media Check-Up is a free series of practical advice sent to you by email over a period of four weeks.