A blog is one of the most powerful promotional tools in a writer’s arsenal. Guest blogger and self-published author Patty Jansen shows you what makes up the perfect writer’s blog.
Sometimes to get the best results you need to create two options, split your readers in half, and see what each half does.
Google has changed its algorithm to favour recently updated content. What does that mean for your website and how easy it will be to find?
This week I had an email from Eric Spudic, a newly self-published author marketing his ebook: “Howdy! I’m an 8-time produced screenwriter who’s entered a new realm of writing. I just published my first ebook, “Teenage Vigilante”. It concerns an 18-year old man who takes on a gang of Vietnam vets who have slaughtered [...]
Self-publishing is a privilege for which self-publishers should be grateful rather than complaining about the small stuff.
Amazon has invited self-publishers to make their books available for lending to Amazon Prime members. Is it a good deal?
Good reviews on Amazon are critical to a Kindle book’s sales but they aren’t easy to come by. Most readers don’t leave reviews so asking for them has to be part of your ebook marketing. In my pursuit of data about ebook marketing, especially for indie (self-published) Kindle authors, I decided to do some number [...]
Amazon markets on behalf of authors and publishers. It’s direct mail could do a better job on our behalf.
Bestselling author Neil Gaiman has embraced piracy on the basis that it has helped his sales. So could your ebook marketing be aided by pirates? In an interview with Rich Millington from ORGZine, Gailman talks about books, piracy, copyright and the internet. He draws a comparison between piracy and lending, saying that he asks audiences at [...]
A long, long time ago I sometimes wrote the questions for a monthly pub quiz. The idea was that people would come in on an otherwise quiet night, relax and buy a few drinks. This particular pub had, however, attracted a serious and competitive crowd. One team kept a big notebook and wrote down every [...]
Like the Inspirations Series of self-publishing success stories, the Social Media Check-Up is a free series of practical advice sent to you by email over a period of four weeks.
Amazon and Apple won’t tell you anything about the readers who are buying your books, but there’s plenty you can find out for yourself.
It’s not a find line between ebook promotion and spam yet authors cross it all the time.
Self-publishing in the ebook age levelled the playing field between traditional publisher and self-publishers. That’s not the case if Amazon, Barnes & Noble, et al are helping traditional publishers sharpen their game while keeping self-publishers in the dark.