Yesterday I read Pakistan and the Mumbai Attacks: The Untold Story by Sebastian Rotella, a brilliant Kindle Single. The last page turn of the ebook brought up the Before You Go… screen inviting me to rate the book and share my rating on Twitter and Facebook, which I did. Then, in a demonstration of the [...]
If you want to show up in search results, you have to be certain that Google understands what you’re writing about. This post is about how to make sure Google understands you.
Great marketing tips for authors from Shannon O’Neil of Duolit.
As an author you want people to do something. We all do. You want people to read your ebooks and you want people to recommend your ebooks to other people. In online marketing, getting someone to do what you want them to do is called a conversion: you have “converted” them from someone who hasn’t [...]
Blogging expert Debbie Weil talks about blogging as part of your author platform.
If you’re confident that you’re providing value in an online conversation, a little self-promotion is fine. Jumping into an online forum for no reason other than to promote yourself is all tax and no value.
Research shows a bad book review can increase your sales.
Could the dictionaries in digital devices change the way we write? My editor and I used to debate my word choices. She’d say readers wouldn’t know what a particular word meant. I would argue that we were an English language newspaper and the word was in the English language so the reader had no cause [...]
Could you create a supplementary product to sell to readers who buy your ebook on Amazon?
Self-published author Julie Wolf Scott scored great exposure for herself in her local paper. You can do the same.
If you’ve been hoping that Twitter will go away before you have to get to grips with it, it’s time to let go.
My friend John* is an amazing father to three children in their twenties. His oldest is a national radio presenter with a TV career ahead of him; his daughter is working on her second post-graduate degree after travelling the world both under her own steam and in the employ of an Oscar-winner; and his youngest [...]
How to get your book reviewed — a recommendation of the Savvy Book Marketer’s book on the topic.
Of course a book is judged by it’s cover and why not? If you’re not willing to back yourself with a proper cover, how good is the inside likely to be?
A masterclass in how not to deal with negative reviews of a self-published Kindle ebook is playing out on BigAl’s Books and Pals as I type. In mid-March BigAl reviewed The Greek Seaman, a self-published novel by Jacqueline Howett, available for the Kindle ($4.99). BigAl’s review started in a promising way for Howett: If you [...]
Tony Eldridge explains that Twitter contests are an effective and targeted way to spread the word about your book.