A blog is one of the most powerful promotional tools in a writer’s arsenal. Guest blogger and self-published author Patty Jansen shows you what makes up the perfect writer’s blog.
How to increase sales by splitting your readers in half
Sometimes to get the best results you need to create two options, split your readers in half, and see what each half does.
Why should you care that Google is taking its caffeine fresh?
Google has changed its algorithm to favour recently updated content. What does that mean for your website and how easy it will be to find?
Why would JA Konrath recommend spam for ebook marketing?
This week I had an email from Eric Spudic, a newly self-published author marketing his ebook: “Howdy! I’m an 8-time produced screenwriter who’s entered a new realm of writing. I just published my first ebook, “Teenage Vigilante”. It concerns an 18-year old man who takes on a gang of Vietnam vets who have slaughtered [...]
Self-publishers need to start minding their manners
Self-publishing is a privilege for which self-publishers should be grateful rather than complaining about the small stuff.
$500,000 isn’t enough for my book. What about yours?
Amazon has invited self-publishers to make their books available for lending to Amazon Prime members. Is it a good deal?
Ebook marketing tip: Ask for reviews because 99.8% of readers won't leave them
Good reviews on Amazon are critical to a Kindle book’s sales but they aren’t easy to come by. Most readers don’t leave reviews so asking for them has to be part of your ebook marketing. In my pursuit of data about ebook marketing, especially for indie (self-published) Kindle authors, I decided to do some number [...]
Amazon’s Kindle ebook promotion could be more sophisticated
Amazon markets on behalf of authors and publishers. It’s direct mail could do a better job on our behalf.
Are your readers asleep?
In a world of instantaneous communication with the masses, it’s easy to forget that many of our readers are asleep while we’re blogging, tweeting, updating and sharing. How do we solve that problem?
How accessible should you be to your readers?
Does an author having a website or a Twitter account create a reasonable expectation that she or he will respond to questions from readers?
Ebook marketing: Neil Gaiman says piracy is really marketing
Bestselling author Neil Gaiman has embraced piracy on the basis that it has helped his sales. So could your ebook marketing be aided by pirates? In an interview with Rich Millington from ORGZine, Gailman talks about books, piracy, copyright and the internet. He draws a comparison between piracy and lending, saying that he asks audiences at [...]
How much of your time can I buy for 99 cents?
A long, long time ago I sometimes wrote the questions for a monthly pub quiz. The idea was that people would come in on an otherwise quiet night, relax and buy a few drinks. This particular pub had, however, attracted a serious and competitive crowd. One team kept a big notebook and wrote down every [...]
Why authors want to be sticky
You want your readers to trust you and grow closer to you. They aren’t doing that if they’re visiting your site and leaving immediately.
A course on promoting your book with social media
Like the Inspirations Series of self-publishing success stories, the Social Media Check-Up is a free series of practical advice sent to you by email over a period of four weeks.
How to find out more about your readers without having to ask
Amazon and Apple won’t tell you anything about the readers who are buying your books, but there’s plenty you can find out for yourself.
5 mistakes that turn your ebook promotion into spam
It’s not a find line between ebook promotion and spam yet authors cross it all the time.
Are online bookshops giving traditional publishers an unfair advantage?
Self-publishing in the ebook age levelled the playing field between traditional publisher and self-publishers. That’s not the case if Amazon, Barnes & Noble, et al are helping traditional publishers sharpen their game while keeping self-publishers in the dark.
Upcoming training courses from Taleist
- [Melbourne] Self-Publishing Your Book (2-days)13 Jun 14 - 10:00 Australian Society of Authors 415, 5th Floor, CAE Building, 253 Flinders Lane, Melbourne […]
- [Sydney] Self-Publishing Your Book4 Apr 14 - 10:00 Australian Society of Authors C1.06, 22 Mountain Street Ultimo […]
- [Canberra] Social media for public affairs27 Jun 13 - 14:00 National Press Club 16 National Circuit Barton […]
- [Sydney] Blogging and publishing online15 Jun 13 - 09:00 Walkley Foundation 245 Chalmers Street Redfern […]
- [Sydney] Social media for magazine publishers13 Jun 13 - 09:00 Walkley Foundation 245 Chalmers Street Redfern […]
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Novel ideas for travel and tourism
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How I lost half my readers in 48 hours
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Quick guide to the Sydney Writers’ Festival 2013 for self-publishers
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Quick guide to the Sydney Writers’ Festival 2013 for self-publishers
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How I lost half my readers in 48 hours
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Novel ideas for travel and tourism
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Netflix says it’s a great time to be a writer
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Twitter, prophecy, and the 1998 Nokia Communicator
- Kindle self-publishing success story Karen McQu...: [...] Kindle self-publishing success story Karen M...
- How I Used Kickstarter To Get Published And Launch A National Book Tour: [...] and professional copy editing. Those things ...
- Twelve Things I Learned by Publishing via Amazon: [...] The Taleist Self-Publishing Survey recentl...
- Book promotion—does it really work? • Jane V. Blanchard: [...] Here is data from the 2012 Taliest Self-Pu...
- 5 things stand-up comedians can teach you about self-publishing | Digital Publishing for Authors | Scoop.it: [...] Stand-up comedians are writers who self-publ...
