Working with a self-publishing publisher

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Self-publishing publisher Jeff Rutherford has a background in traditional publishing, and he runs a PR and marketing agency. These skills have coalesced in Delabarre Publishing, Jeff’s independent publishing company.

Delabarre Publishing combines elements of traditional publishing (like paying advances) with the tools of self-publishing and the expertise of a professional to work with a writer through the process and promotion of the book.

I know from talking to many authors, and mentoring some, myself, that there are plenty who would be open to sharing royalties with someone who can do the things they can’t — or don’t want to because they want to spend their time writing, not promoting their ebooks, handling formatting or finding and briefing a cover designer (especially if the independent publisher they’re working with is meeting the upfront cost).

Jeff has an understanding of niches — he publishes titles as diverse as jokes and travel titles — and online promotion within them (like properly linking readers to other titles to improve sales, something surprisingly few traditional publishers understand)

Not only has Jeff published new and original works but he’s also brought Clark Howard’s Hard City back into “print”; and is working on a multivolume collection of this award-winning writer’s short stories.

In this podcast, Jeff and I talk — among other things — about:’

• How he works with a cover designer
• His pricing philosophy
• The sort of ebooks he publishes
• The importance of titles and descriptions
• Ebook formatting
• The benefits of working with an independent publisher

Jeff tells me he is open to approaches from authors who would like to collaborate on their ebook project. If you’re interested, feel free to email him.

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